South Jersey's Home on the Web
Golden Inn 728 x 90

Powered By:
SJM HP Logo     SFwebLogo     HH Sponsor logo     Suburban Life Top Tile     buzzfire sponsor logo    South Jersey Biz Top Tile Logo
 


magazine tile - red


subscribe tile


ShareThis

The `Park-In` Movie Theatre

The `Park-In` Movie Theatre
Did you know that "drive in movies" got their start right here in our area? As the story goes, Richard Hollingshead's mother was a large woman--so large, that she couldn't fit comfortably into the seats used in the single-screen, downtown movie theaters so popular in the 1930s. History tells it that she mentioned to her son that it would be wonderful if she could watch a movie from the plush comfort of her automobile. Richard acted on his mother's comment and launched the drive-in movie industry.

In June 1933, Hollingshead used a 16-millimeter film projector, the white wall of his automotive parts machine shop, and its parking lot on what is now Admiral Wilson Boulevard (formerly Bridge Boulevard), near the border of Camden and Pennsauken, to effectively create the world's first drive-in movie theater.

Hollingshead formed Park-In Theatres Inc. to show family-oriented movies on the back wall of the machine shop, charging one dollar per family or 75 cents for two people. The term "drive-in" came later when the industry reached its popularity peak in the 1950s, with nearly 4,000 theaters across the country. At its birth, Hollingshead's creation was known as the automobile movie theater.

Article continues below

advertisement
New Jersey Transit 728 x 90

Traditional movie theater operators immediately recognized the threat of drive-in movies and made it difficult for drive-ins to get first-run features in a timely manner. The movies shown were often edited for length and the earliest sound systems were merely outside loudspeakers shared by all patrons. Ultimately, the loudspeakers were replaced by single speakers for each car; today's remaining drive-ins (only about 800 survive) can pipe stereo sound to their guests through an automobile's FM radio channels. Hollingshead's first automobile movie theater was more than just a solution to a personal seating problem. This entrepreneur actually obtained a patent on the ramp parking system that allowed unobstructed views for all cars. When that patent was overturned in 1949, drive-in movie theaters hit their stride and reached the height of their popularity in the late 1950s, often using leased land in wide-open rural areas. But as residents migrated from cities to suburbs, that same land often became prime residential or retail building property and thus increased in value to the point that it was economically illogical for use as a drive-in theater.

© SouthJersey.com 2014. All rights reserved. This article or parts thereof may not be reprinted or reproduced by any other party without the express written consent of SouthJersey.com. For more information, please call 856-797-9910.

For more South Jersey History, visit our History page.


Author: R. Cohen

Archives


Side Dish

Family Fun

Joe Mulliner: South Jersey’s Robin Hood

In the Swim of the Season

Going Out Tonite?

Shore Nightlife

Shore Fun

Set the Stage

Family Fun

The Powhatan Renape Indians

Support System

Going Out Tonite?

Shore Nightlife

Shore Fun

Amazing Advances


More...

Libery Bell Bank 300 x 125


Sponsors
MothersOfYear2014_300x125

Adoptions from the Heart 300 x 125

ABCO 300 x 125

CouponHouse Ad 300 x 125

O'Keefe Chiropractic 300x125

New Jersey Transit 300x125


Westampton Friends 300 x 125


Andrews 300 x 125


Contest House Ad 300 x 125


Contest House Ad (Twitter) - 300 x 125


Fante's 300 x 125


AndrewsCredit Union728x90
Links: Advertise    Post a free classified    Search the classifieds    Ask the Pro   |   Contact Us: South Jersey Magazine    SouthJersey.com    Suburban Family

Business Promo Center: Add Your Event Free    Add Your Business Listing    Subscribe to Special Deals    Non-Profits    Domain Registration

SouthJersey.com Business Office: Company Information    Privacy Policy    Terms of Service    Copyright Policy    Feedback    Help

Follow us on:
SouthJersey.com
Suburban Family
SouthJersey Magazine
Suburban Life Magazine

Add a link to SouthJersey.com! Click here to download. (Use 'File/Save As...')

COPYRIGHT © 2014 SOUTHJERSEY.COM ALL RIGHTS RESERVED.