Battleship Goes Pink for Awareness

by Press Release--The Battleship New Jersey Museum and Memorial | Oct 6, 2008
Battleship Goes Pink for Awareness America’s most decorated battleship, the Battleship New Jersey, proudly turned from “battleship gray” to pink, as it shows its support for the fight against breast cancer by helping to light the region’s skyline pink as part of CBS 3 and the Susan G. Komen Foundation’s month-long awareness campaign, LIGHTS FOR THE CURE. The first New Jersey entity to participate, the “Big J” is one of a consortium of buildings and landmarks around Philadelphia that will light their exteriors pink beginning at dusk throughout the month of October as a reminder to remain vigilant in the fight for a cure. In its unique position on the Camden Waterfront, the Battleship links both sides of the Delaware River in this critical fight.

Now in its seventh year, the annual campaign conducted by CBS 3 (KYW-TV) and the Philadelphia Affiliate of the Susan G. Komen Breast Cancer Foundation, LIGHTS FOR THE CURE began at dusk on October 1st.

“The Battleship is proud to participate in this important awareness campaign in the fight against breast cancer,” says Troy Collins, CEO of the Battleship New Jersey Museum and Memorial. “As one of America’s greatest naval treasures and a monument to the men and women who have fought for this country, we’re honored to participate in this battle, and send a key message of awareness. Pink may not be a color normally associated with a battleship, but for this cause it’s a color we’ll proudly wear for the month of October.”

Berthed on the Camden Waterfront across the Delaware River from Center City Philadelphia, the Battleship New Jersey Museum and Memorial is a non-profit historic ship museum that offers guided and self-guided tours daily. Experience the new guided City at Sea Tour, which features newly restored spaces such as the TV Studio, Machine Shop, Post Office, Medical and Dental facilities, the Brig, the Barber Shop and more. The Battleship New Jersey allows visitors a variety ways to experience the ship, including overnight encampments for youth groups and families, special group and student tours and event rentals with a full catering menu. Ride NJ Transit’s Riverline to the Battleship New Jersey. Visit for fares and schedules. For more information on the ship’s many programs, visit

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Author: Press Release--The Battleship New Jersey Museum and Memorial


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